King Philips War Essay - 825 Words

King Philips War (Essay Sample) Content: NAME:PROFESSOR NAME:COURSE NUMBER:DATE:KING PHILIPà ¢Ã¢â€š ¬S WARKing Philipà ¢Ã¢â€š ¬s war was the bloodiest war in the Americaà ¢Ã¢â€š ¬s history. It took place in 1675 in the New England. Metacom was the leader of the Pokanokets which was a tribe within the Wampanoag Indians Federation. Ironically, King Philip was the son of Massasoit who had aided the survival of pilgrims in the new world. The war broke on the arrival of Mayflower when the English had prospered and expanded their settlements. However, nativesà ¢Ã¢â€š ¬ number was declining as a result of diseases introduced by the Europeans (Malone).By 1675, Philip took stage and in a prophetic moment signaled warning to the whites about his plans. He said, "I am with determination about to not living until I have no country" (Malone) The war actually began after Wampanoag braves killed some cattle owned by the English near their tribal headquarters in the presently, Bristol, Rhode Island. English livestock wa s ever the source of friction as cattle now and then trampled the Indian corn. A farmer made a retaliation of killing an Indian, an action that set forth a trigger effect that would eventually threaten to wipe out of existence Plymouth Bay and Massachusetts Bay Colonies (Malone).Nipmucks Indians joined forces with Philipà ¢Ã¢â€š ¬s Wampanoag and raided and staged an attack on Brookfield turning its siege into a most dramatic incidence in the entirety of the war. The natives made ambush and killed eight soldiers in the snare making the rest of the company barely making it back to the Brookfield garrison (Malone). They pursued the surviving soldiers and burned every building within the town. They strategized on surrounding the wooden garrison where survivors and settlers huddled and watched the building being on fire. The settlers used their drinking water to succeed in slowing the blaze (Rowlandson).In autumn of 1675, the Nipmucks and Wampanoagà ¢Ã¢â€š ¬s got joined on the warpath by the Norwottocks and the Pocumtucks Squakheags. They ranged attack on the Pioneer Valley and Deerfield town leading to the abandonment of the town by the English (Malone). After the attack on the Deerfield, Captain Lothrop retrieved any remaining grains and brought them to Hadley garrisons. In October, Indians, with hostility, struck again with raids on the town of Hatfield, Springfield and Northampton where thirty houses were torched. As winter set in, the attacks diminished. The English feared the powerful Narragansett tribe might enter the war. They had lived peacefully with the followers of Roger Williams but meant little in the Colonial New England (Malone).In 1675 December, the colonialists made a preemptive hit against the neutral Narragansett tribe. The result would become what is known as the Great Swamp Massacre. In this, a thousand soldiers from Massachusetts Bay Colony, Connecticut Colony, and Plymouth Colony marched into Narragansett territory in the Southern Rhode Is land and celebrated an Indian Fighter, Benjamin Church (Malone).An Indian traitor conspirator betrayed his people and informed the English the location of a large number of Narragansett winter camp which led to a massacre of many soldiers (Malone). The Narragansett, however, feared worse as over five hundred people were killed in the Great Swamp Massacre with many wigwams put to the torch (Malone).The surviving Narragansett warriors entered the war on the side of Philip and raided attack and burned down towns. On February of 1676, the Indians invaded Lancaster garrison where settlers had taken refuge (Rowlandson). Among those inside was Mary Rowlandson, who gave this account: "At length they came and beset our own house and quickly it was the dole fullest day that my eyes have ever seen. The house stood upon edge of a hill. Some of the Indians got behind the hill, others behind anything that would shelter them, from all which places they shot against the house, so that bullets seeme d to fly like hail " (Rowlandson).Inside the house, "some were fighting for their lives, others wallowing in their own blood, the house was ablaze above our heads, and the bloody heathen was ready to knock us on the head if we stirred out. Now might we hear mothers and children crying ... King Philips War Essay - 825 Words King Philips War (Essay Sample) Content: NAME:PROFESSOR NAME:COURSE NUMBER:DATE:KING PHILIPà ¢Ã¢â€š ¬S WARKing Philipà ¢Ã¢â€š ¬s war was the bloodiest war in the Americaà ¢Ã¢â€š ¬s history. It took place in 1675 in the New England. Metacom was the leader of the Pokanokets which was a tribe within the Wampanoag Indians Federation. Ironically, King Philip was the son of Massasoit who had aided the survival of pilgrims in the new world. The war broke on the arrival of Mayflower when the English had prospered and expanded their settlements. However, nativesà ¢Ã¢â€š ¬ number was declining as a result of diseases introduced by the Europeans (Malone).By 1675, Philip took stage and in a prophetic moment signaled warning to the whites about his plans. He said, "I am with determination about to not living until I have no country" (Malone) The war actually began after Wampanoag braves killed some cattle owned by the English near their tribal headquarters in the presently, Bristol, Rhode Island. English livestock wa s ever the source of friction as cattle now and then trampled the Indian corn. A farmer made a retaliation of killing an Indian, an action that set forth a trigger effect that would eventually threaten to wipe out of existence Plymouth Bay and Massachusetts Bay Colonies (Malone).Nipmucks Indians joined forces with Philipà ¢Ã¢â€š ¬s Wampanoag and raided and staged an attack on Brookfield turning its siege into a most dramatic incidence in the entirety of the war. The natives made ambush and killed eight soldiers in the snare making the rest of the company barely making it back to the Brookfield garrison (Malone). They pursued the surviving soldiers and burned every building within the town. They strategized on surrounding the wooden garrison where survivors and settlers huddled and watched the building being on fire. The settlers used their drinking water to succeed in slowing the blaze (Rowlandson).In autumn of 1675, the Nipmucks and Wampanoagà ¢Ã¢â€š ¬s got joined on the warpath by the Norwottocks and the Pocumtucks Squakheags. They ranged attack on the Pioneer Valley and Deerfield town leading to the abandonment of the town by the English (Malone). After the attack on the Deerfield, Captain Lothrop retrieved any remaining grains and brought them to Hadley garrisons. In October, Indians, with hostility, struck again with raids on the town of Hatfield, Springfield and Northampton where thirty houses were torched. As winter set in, the attacks diminished. The English feared the powerful Narragansett tribe might enter the war. They had lived peacefully with the followers of Roger Williams but meant little in the Colonial New England (Malone).In 1675 December, the colonialists made a preemptive hit against the neutral Narragansett tribe. The result would become what is known as the Great Swamp Massacre. In this, a thousand soldiers from Massachusetts Bay Colony, Connecticut Colony, and Plymouth Colony marched into Narragansett territory in the Southern Rhode Is land and celebrated an Indian Fighter, Benjamin Church (Malone).An Indian traitor conspirator betrayed his people and informed the English the location of a large number of Narragansett winter camp which led to a massacre of many soldiers (Malone). The Narragansett, however, feared worse as over five hundred people were killed in the Great Swamp Massacre with many wigwams put to the torch (Malone).The surviving Narragansett warriors entered the war on the side of Philip and raided attack and burned down towns. On February of 1676, the Indians invaded Lancaster garrison where settlers had taken refuge (Rowlandson). Among those inside was Mary Rowlandson, who gave this account: "At length they came and beset our own house and quickly it was the dole fullest day that my eyes have ever seen. The house stood upon edge of a hill. Some of the Indians got behind the hill, others behind anything that would shelter them, from all which places they shot against the house, so that bullets seeme d to fly like hail " (Rowlandson).Inside the house, "some were fighting for their lives, others wallowing in their own blood, the house was ablaze above our heads, and the bloody heathen was ready to knock us on the head if we stirred out. Now might we hear mothers and children crying ...

The Preference Not To A Study of Passive Resistance in Herman Melville’s “Bartelby the Scrivener” - Literature Essay Samples

Herman Melville uses the concept of identity to highlight certain features of the characters in his short story Bartelby the Scrivener. The character of Bartelby illuminates the narrator’s unexplained feelings of innate compassion and pity through his actions of passive resistance.Bartelby’s mantra, â€Å"I would prefer not to,† suggests powerful implications of blatant defiance while giving the illusion of only a polite refusal. While typically it is unnatural for an employee to have the freedom to exercise personal choice within the workplace and so obviously not conform to the status quo, Bartelby’s outright rebellion is masked by the polite nature of his defiance. On the surface, the scrivener’s repeated use of this phrase seems as non-threatening as the manner in which he carries himself, perhaps being the reason the narrator continuously excuses his complete lack of obedience. The word choice of the repeated refusal also evokes the question as to what Bartelby would prefer to do, if anything at all, further pointing towards a form of blatant defiance rather than one of just simple preference. After Bartelby utters, â€Å"I would prefer not to,† the narrator challenges him by questioning, â€Å"You will not?† which in turn elicits the response, â€Å"I prefer not† (Melville 15). In this instance it is evident that while Bartelby does not specifically decline the narrator’s question, the reaction that it provokes from the narrator holds the same force as it would had he have said â€Å"no.† Despite Bartelby’s passive word choice, it is clear that he is ultimately in control of his own free will by saying â€Å"no†, simply through a form of politeness. The narrator exudes initial feelings of anger and confusion when Bartelby passively refuses to conform to his demands. Unused to an employee so unenthusiastically refusing a simple request, the narrator is baffled when Bartelby replies, â€Å"I would prefer not to,† to his every request. While confusion would be an appropriate emotion to describe the initial reaction of the narrator upon hearing Bartelby’s courteous refusal, fast approaching emotions of anger and irritability were quick to replace any previously existing bewilderment. The narrator, himself, admits â€Å"The passiveness of Bartelby sometimes irritated me,† (14) further adding â€Å"Nothing so aggravates an earnest person as a passive resistance† (13). This display of passive resistance challenges and quite obviously overpowers the narrator’s authority, causing immense emotional turmoil within the narrator, seen initially as anger and confusion. The fact that Bartleby is able to bring forth any hostile emotions from the narrator at all is significant in itself, considering the narrator introduces himself as a â€Å"man of peace† who â€Å"seldom loses [his] temper† (4).While these emotions of exasperation only occur for a short period of time, the reactions which Bartelby elicits from the narrator by uttering his phrase of passive resistance are noteworthy in that they exhibit the narrator’s emotional range in relation with the scrivener’s actions throughout the story.Bartelby’s vacuous, non-threatening manner masks the colossal power he is able to exercise over the narrator. One of the reasons the narrator is so oblivious to Bartelby’s blatant defiance is due to his mild and almost ghost-like, yet mechanic characteristics. Bartelby poses no threat to the narrator, so in this way he is able to gain power and control over the narrator by slipping under the radar, predominantly in the way of not receiving any form of punishment from the narrator. The narrator appears to touch on this notion when he remarks, â€Å"Had there been the least uneasiness, anger, impatience or impertinence in his manner; in other words, had there been any thing ordin arily human about him, doubtless I should have violently dismissed him from the premises† (11). Bartelby’s escalation of power ultimately ascends to the point of him taking residence in the narrator’s law chambers, and upon discovery, Bartelby suggests to the narrator that if he left and went for a walk, by the time he returned he would â€Å"probably have concluded his affairs† (16). Abiding by the scrivener’s request, the narrator notes that Bartelby’s utterance was said with a â€Å"cadaverously gentlemanly nonchalance, yet withal firm and self-possessed† (16) manner, accentuating the ultimate control Bartelby was able to obtain over the narrator. Further acts of Bartelby’s control are evident when the narrator notes that â€Å"every added repulse of this sort which I received only tended to lessen the probability of my repeating the inadvertence,† (16) a form of power comparable to that of positive reinforcement. Whil e Bartelby’s words and manner may be passive in their nature, they ultimately serve to render complete control over the narrator, illuminating characteristics within him that we would not typically see under the influences of another character. The narrator displays an almost immediate change of heart, quickly transitioning from feelings of anger to those of pity, suggesting a deeper connection between him and Bartelby. Countless refusals from Bartelby cause unexplained feelings of compassion and empathy to immediately engross the narrator. After Bartelby’s usual monotonous statement, the narrator reasons that â€Å"he means no mischief; it is plain he intends no insolence,† (12) strangely going on to further discuss what a valuable asset he is to the business. The very fact that the narrator is so quick to provide a reason as to why Bartelby refuses to obey any orders shows a protective, almost father figure-like quality about the relationship between the two m en. The narrator reinforces this idea of a deeper connection then when he acknowledges that â€Å"both [he] and Bartelby were sons of Adam† (17) and the unexplainable melancholy he was experiencing must have been of a fraternal nature, a connection so strong between the two that the narrator was feeling these intense emotions of compassion and melancholy â€Å"for the first time in [his] life† (17). The men’s relationship, on the surface, appears to simply be one of employer and employee, but with further analysis it is evident that the narrator’s unexplained feelings of pity in reaction to Bartelby’s passivity are perhaps explained through a deeper connection not entirely visible upon initial examination.With his actions of passive resistance, Bartelby’s character serves to highlight qualities of compassion and pity within the narrator that we would not typically see, while also suggesting a more deeply rooted connection between the two cha racters. The implications of this topic are significant in that it puts the inscrutable character of Bartelby in a different light, revealing aspects which lead us to a deeper understanding of him through the narrator’s own emotional journey of self-discoveries. A more in-depth analysis of each character could, perhaps, shed some light on Melville’s intentions behind creating such an unspoken connectivity between Bartelby and the narrator. Work CitedMelville, Herman. â€Å"Bartelby the Scrivener.† Melville’s Short Novels. Ed. Dan McCall. New York: W. W. Norton Company, 2002. 3-34. Print.

Tragedies and Tearjerkers - Top Ten Saddest Plays

The following list is a continuation of the Top Ten Saddest Plays Ever Written. You can read the entries #10 through #6 by checking out the beginning of the list. #5 - Medea Heres how Ancient History expert N. S. Gill describes the basic plot of Euripides Greek tragedy: Medea is a witch. Jason knows this, as do Creon and Glauce, but Medea seemed appeased, so when she presents a wedding gift to Glauce of a dress and crown, Glauce accepts them. The theme is familiar from the death of Hercules. When Glauce puts on the robe it burns her flesh. Unlike Hercules, she dies. Creon dies, too, trying to help his daughter. So far the motives and reactions seem understandable, but then Medea does the unspeakable. In the gruesome tragedy Medea, the title character, murders her own children. However, before she can be punished, Helios sun chariot swoops down and she flies off into the sky. So in a sense, the playwright creates a double tragedy. The audience witnesses a tragic act, and subsequently witnesses the escape of the perpetrator. The murderer does not get her comeuppance, thereby infuriating the audience all the more. #4 - The Laramie Project The most tragic aspect of this play is that it is based upon a true story. The Laramie Project is a documentary-styled play that analyzes the death of Matthew Shepard, an openly gay college student who was brutally murdered because of his sexual identity. The play was created by playwright/director Moisà ©s Kaufman and members of the Tectonic Theater Project. The theater group traveled from New York to the town of Laramie, Wyoming - just four weeks after the death of Shepard. Once there, they interviewed dozens of townspeople, collecting a wide array of different perspectives. The dialogue and monologues which comprise The Laramie Project are taken from interviews, news reports, courtroom transcripts, and journal entries. Kaufmann and his team of activists turned their journey into a theatrical experiment that is as innovative as it is heart wrenching. Learn more about this play. #3 - Long Days Journey into Night Unlike the other dramas mentioned on the list, no character dies during the course of the play. Yet, the family in Eugene ONeills Long Days Journey into Night is in a state of constant mourning, lamenting lost happiness as they reflect upon how their lives could have been. We can tell within the first few exchanges of Act One, this family has grown accustomed to harsh criticism as default form of communication. Disappointment runs deep, and although the father spends a great deal of time and energy complaining about his sons failures, at times the young men are their own harshest critics. Read more about Eugene ONeills dramatic masterpiece. #2 - King Lear Every line of iambic pentameter in Shakespeares tale of an abused old king is so depressing and brutal that theater producers in the Victorian Age would allow substantial changes to the plays ending in order to give audiences something slightly more upbeat. Throughout this classic drama, the audience wants to simultaneously slap and embrace King Lear. You want to smack him because he is too stubborn to acknowledge the ones who truly love him. And you want to hug him because he is so misguided and so easily fooled, he allows the evil characters to take advantage of him then abandon him to the storm. Why does it rank so high on my list of tragedies? Perhaps its simply because I am a father, and I cant imagine my daughters sending me out into the cold. (Fingers crossed they are kind to me in my old age!) #1 - Bent This play by Martin Sherman may not be as widely read as the other tragedies previously mentioned, but because of its intense, realistic depiction of concentration camps, execution, anti-Semitism, and homophobia it deserves the highest place among the saddest plays in dramatic literature. Martin Shermans play is set in mid 1930s Germany, and centers around Max, a young gay man who is sent to a concentration camp. He pretends to be Jewish believing that he wont be persecuted as much as the homosexuals in the camp. Max undergoes extreme hardship and witnesses obscene horrors. And yet amid the abject cruelty he is still able to meet someone kind, a fellow prisoner with whom he falls in love. In spite all the barrage of hatred, torture, and indignity, the main characters are still able to mentally transcend their nightmarish surroundings -- at least for as long as they are together.

Leadership Styles And Bank Of America Essay - 1456 Words

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There are many training facilities and different present organizations that offer leadership training for their employees. These training classes are directed by psychologists whom utilize self-report questionnaires to help one understand themselves which will then, in turn, help them learn to lead others. John Storey in Leadership in Organizations argues that â€Å"it is impossible to lead others without a deep understanding of oneself† (Storey, 2004, p.125). There are various theories in regards to leadership, but according to our textbook they can all be categorized into six theory approaches. The first one isShow MoreRelatedBank Of America Leadership Styles1483 Words   |  6 Pages Bank Of America Leadership Styles Edan Dahan Palm Beach State College Introduction: I believe that Bank of America will succeed because they do not restrict leadership styles within the company. â€Å"Leadership is the problem – and the solution. 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Personal Narrative Self Personality Assessment Essay

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For the most part I am very patient. I like to make the most use of my time. However, I dont mind working at a slower pace. As I mentioned earlier, I am a B+. This means that I scored higher on the Type B scale. This can be attributed to my competitive side. I enjoy competition in many areas of my life including work, home and school. I am constantly challenging myself to even outdo my own experiences. For example, I will attempt to clean the house in a fraction of the time as before. My competitive nature has very early roots in my life. I am the fifth child in a large family of six. Overall, I live a fairly low-stress lifestyle. The majority of the stressful encounters that I experience are self-imposed (e.g. Waiting until the day before to study for a test). In those instances I cant and dont get upset because I could have controlled the situation. I believe in deep breath exercises and meditation. This is especially helpful in a challenging situation. 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In my brief personal and professional experience with the field, I have come to define counseling as a process of engagement between two people, both of whom are bound to change through a collaborative process that involves both the therapist and the client in co-constructing solutions to concerns. Mental and emotional health can have interpersonal, and social impacts; I want to provide evidenced-based

Carol Stack’s Call to Home Essay - 1443 Words

Progress and individualism are very much celebrated in American culture. Many people migrate to urban cities in the search of economic prosperity and to achieve the elusive â€Å"American Dream.† City life can often come as a shock to individuals not accustomed to a fast-paced lifestyle; conversely it can change a person. Such change can transform a person to lose the values and beliefs they were raised with which consequently attribute to losing the bonds that they once held with their families. This is not the case with the families portrayed in Carol Stack’s ethnography Call to Home. The book depicts Southern African-American families living in rural, North and South Carolina’s towns – which migrate to northern urban cities for economic†¦show more content†¦While in the north, individual’s sustained close bonds with their families and home. The adults often flocked home during summer vacations or whenever possible. Moreover the children were key players in maintaining close relations between the families in the North and South. Children were often sent to the South for summer vacations, semesters during the school year and some for most of their childhood when their parents moved away. It was not that parents did not want to take them but it was that they wanted the grandparents to raise their children as to instill and not lose sight of family values (Stack, 1996). Although most children were left for grandparents to rear, the children and the young adults were also caring for the elderly by helping them cope with ailments due to old age. In turn the adults in the north were helping their communities back home by sending their hard earned money. Family values and traditions are very important in maintaining social bonds in African American families. In addition, it is clear that African American families are matrifocal and matriarchal. Matrifocality is present in Burdy’s Bend – Miss Pearl is a great example – (Stack, 1996), in the film The Language You Cry In, and as discussed in Dr. Stevenson’s in class lecture (J. Stevenson, personal communication, November 18, 2013). The community members in Burdy’s Bend, all knew they could count on Miss Pearl whenever they needed help. As notedShow MoreRelatedUnderstanding Of Society s Portrayal Of The Poor1565 Words   |  7 PagesHarlem Nights, Boomerang, Pretty Woman, and The Jeffersons. She references outside sources to compare their takes on this issue to hers to point out the similarities and dissimilarities in their arguments. bell hooks concludes her essay with a strong call to action, saying that poor people can lead meaningful lives despite what the media and the privileged classes say, but educated individuals must work with the poor to change their circumstances. She argues for society to acknowledge its misrepresentation

Business Plan of Coffee Culture-Free-Samples-Myassignmnthelp.com

Question: Discuss about the Development and Implementation Business Plan of Coffee Culture. Answer: Company Overview Coffee culture is a company which sells coffee and some other beverages and snacks in a 2000 square feet coffee bar located in Sydney, Australia. The owners cumulatively own 70% of the total company. Objectives of the company are to be selected as the best coffee place in the area by restaurant guide and to turn its profits in the very first month of the operations[1]. The values of the company would be to respect the culture of the clients, always work in harmony, work ethically, perform good to sustain in the market and imbibe great culture within employees. The mission and vision of the company would be to create unique place for the customers, to help the customer relax and release their stress, provide great ambience, employee satisfaction and providing returns to the stakeholders[2]. Company ownership: Coffee culture is registered as Limited Liability Corporation in Sydney. It has two owners Chris and Todd. Chris is 51% partner of the company. Todd also shares the other parts in company. Stakeholders include local government, business enterprises and health and other institutions. Start Up Summary The start up expenses includes: Legal Expenses for licenses. Insurance coverage of $2,400. Consultant fee of $3000 Other expenses include stationary and phone deposits of $3000 approx. Products and Services Coffee culture offers its customers the best coffee in the area. Coffee is made up of the high quality ingredients and follows strict preparation guidelines. It will provide espresso drinks, brewed coffee, teas and refreshment beverages. All types of coffee with skimmed milk or high fat milk will be served. With coffee and other beverages, snacks like sandwiches are also served. Market analysis Australian coffee consumption is on the steady growth. Coffee lovers within Australia are huge in number. Gourmet coffees demand is also huge and appreciated by people. Australia, being the place where the weather is pleasant all over the year except for one or two months being hotter, coffee is the drink which is in demand by all the people. Coffee culture though will have to strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment. Market Segmentation Coffee culture will focus on the marketing activities so that it can reach the maximum number of people. People working in the offices or even the college students who want to relax in a good ambience, should be able to find only one place for the relaxation, and that should be Coffee Culture. The market analysis study states that this age group of people is more prone to buy to look forward for coffee products[3]. Target Market strategy Coffee culture will cater to people who want to go for the daily great tasting coffee in relaxed atmosphere. Colleges students are the major target for coffee culture as this age of people are always looking forward to relax and enjoy. A unique possibility of maintaining a positive and huge client base is the target. Competitor Analysis Australia is one of the major coffee consuming countries. Almost 75% of the coffee consumption is instant. Nestle Australia sales let the coffee sales share to the value of 58%. Nestle still continue to dominate the market holding an 82% value of shares. Nespresso brand has 77% value of shares.[4] All these brands believe in the innovation to bring something new to the market and keep developing themselves. To come up with new strategies to compete with such big brands is the new possibility for Coffee Culture. The prices in the starting will be kept low to survive and to attract the customer base. Strategy and Implementation Summary Coffee cultures marketing strategy will be focused on getting the new customer base, retain its current customers and getting customers to spend more time at the coffee shop. The ambience should be the way that the customers are prone to visit again and again. Establishing a new customer base is a huge and good paramount. Competitive Edge Coffee culture will be unique as it will not only provide brewed coffee but also provide the ambience for everyone. Comfortable sofas, romantic lights and relaxing music will be the key features of the ambience. Sales Strategy Strategy for sales is to speed up the service by involving two employees at the same time. One who will prepare customers order and the other will take the charge for the transactions[5]. Sales Forecast Costs are assumed at 20% for coffee beverages and 45% for retail pastries. Web Plan Summary The website of Coffee Culture will be attractive as it will have different kind of menus as well as special offers on special occasions like Valentines Day or Christmas. Strategy would be to take the database of the current customers in order to send the mails for attractive discounts and offers. Management Summary Coffee culture is majorly handled by Chris and Todd. Chris did his management degree in Hospitality Management and Todd being his friend and an Engineer, will speculate the architecture and internal system of the business. The management team will involve a full time manager who has 5 years of work experience in this field. Responsibilities include developing and marketing strategy, Dealing with materials and all other managerial duties. Management Gaps Despite having the experienced managers and owners, the industry will retain the consulting services of espresso services. The consultants who have helped build the companys customer base and coffee culture[6]. Financial Plans Coffee Culture will capitalize the strong demand for quality coffee. Owners have provided the company with the sufficient startup cost capital. Coffee culture will maintain a healthy 60% margin which is enough cash for the company to grow[7]. Cash Flow Cash flow will be healthily managed which will allow timely debt servicing and funds available for future. Break even Analysis With average fixed cost of $20,300 in FY 2010 and average margin of 65%, the break even analysis would be $31,300 per month. Projected profit and loss Annual projected sales of $584,000 in FY 2010 translate into $24.00 of sales per square foot, which is in line with the industry averages for the size of coffee bar. Sustainability Summary The environmental impacts can be deforestation, water pollution, agrochemical usage etc. The triple bottom line includes three things: People, planet and profit.[8] Trading of the raw materials should be done in a way that the farmers get their share fairly, environmental impacts should always be taken care of and profit is the last thing which coffee culture desires after satisfying its customers. Bibliography Bora B, Borah S and Chungyalpa, Crafting Strategic Objectives: Examining the Role of Business Vision and Mission Statements (2017) 6(1) Journal of Entrepreneurship Organization Management. Akeem A, Fatai Alani, Agwu, Vision and Mission in Organization: Myth or Heuristic Device? (2016) 4(3) International Journal Of Business Management. Bose Tarun Kanti, Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management (2012) 4(3) International Journal of Marketing Studies. Impactbnd, How to Do a Competitive Analysis in 5 Easy Steps (4 April, 2017) https://www.impactbnd.com/blog/5-ways-to-perform-a-competitive-analysis-establish-your-presence Kiumarsi, Jayaraman, K, Salmi mohd Isa and Asra Varastegani, Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia (2014) 21(6) International Food Research Journal. Smepals, 5 Great Gap in the Market Start up Ideas (12 November 2015) https://smepals.com/startup/5-great-gap-market-startup-ideas Note, Financial Planning Research Journal (2016) 2(1) Journal of Financial Planning of Australia Golfenvironment, Sustainability Summary (December 2015) https://www.golfenvironment.org/assets/0003/8479/IF_Sustainability_Summary_web.pdf Bora B, Borah S and Chungyalpa, Crafting Strategic Objectives: Examining the Role of Business Vision and Mission Statements (2017) 6(1) Journal of Entrepreneurship Organization Management Akeem A, Fatai Alani, Agwu, Vision and Mission in Organization: Myth or Heuristic Device? (2016) 4(3) The International Journal Of Business Management Tarun Kanti Bose, Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management (2012) 4(3) International Journal of Marketing Studies Impactbnd, How to Do a Competitive Analysis in 5 Easy Steps (4 April, 2017) https://www.impactbnd.com/blog/5-ways-to-perform-a-competitive-analysis-establish-your-presence S. Kiumarsi, Jayaraman, K, Salmi mohd Isa and Asra Varastegani, Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia (2014) 21(6) International Food Research Journal Smepals, 5 Great Gap in the Market Start up Ideas (12 November 2015) https://smepals.com/startup/5-great-gap-market-startup-ideas Note, Financial Planning Research Journal (2016) 2(1) Journal of Financial Planning of Australia Golfenvironment, Sustainability Summary (December 2015) https://www.golfenvironment.org/assets/0003/8479/IF_Sustainability_Summary_web.pdf